Currently, the global automotive industry is undergoing tremendous changes, and the Chinese market is already at the forefront of future mobility development. With the theme of "New Era, 'New' Nissan in China", Nissan will bring a full range of electric-driven models to the 2024 Beijing International Automobile Exhibition, and release a new brand proposition, moving towards a new era of travel with a new attitude.
Nissan Motors has a strong electric drive product lineup including 5 new energy concept cars, focusing on its latest achievements and future development directions in the fields of intelligence and electric drive. At the same time, Nissan announced that it will cooperate with leading companies in the field of intelligence in China and further strengthen its relationships with local partners. Nissan will adhere to its commitment of "in China, for China" and use customized market strategies to deeply explore the Chinese market, enhance corporate value and improve comprehensive competitiveness. In order to continue to delve into the Chinese market, Nissan has released a new brand proposition - "Enjoy it with NI". This not only represents Nissan's innovative spirit and pursuit of a better life, but also represents Nissan's consumer-centric and pursuit of satisfaction. commitment to meet diverse needs.
Nissan launches 5 new energy concept models developed based on the needs of Chinese users and equipped with pure electric and plug-in hybrid technologies
Mr. Makoto Uchida, President and CEO of Nissan Motor Company, said: "The Chinese market is undergoing tremendous changes. Nissan needs to respond quickly and remain competitive. Therefore, Nissan is developing a new strategic plan in 'The Arc Nissan Under the guidance of the Arc Plan, we have tailored a balanced and focused strategy specifically for the Chinese market. We will advance specifically through three pillars: first, launch more new energy vehicles; second, fully combine local advantages and global capabilities; 3. Transform the operating model. In addition, in order to meet the personalized travel experience of every 'NI', Nissan has launched a new brand proposition of 'Enjoyment by NI'. These measures will help us realize our commitment of 'in China, for China'. ”
Accelerate the transformation to intelligence and electric drive to meet the diverse needs of users
After more than 90 years of development, Nissan insists on continuous innovation toEnrich people's lives. With a 77-year history of electrification technology development, Nissan will accelerate its intelligent and electric-driven transformation in the Chinese market and meet diverse user needs with a more balanced product lineup.
In order to adapt to the rapid changes in the market and consumer demand, Nissan is focusing on comprehensive new product planning, promoting electric drive, innovative R&D and production methods and applications according to the newly released "The Arc Nissan Arc Plan" New digital technologies and deepening strategic partnerships to boost global sales and improve profitability. By actively deploying development in the fields of intelligence and electric drive, we have launched the next generation ProPILOT super intelligent driving technology, enhanced NCM lithium-ion battery, LFP battery and all-solid-state battery (ASSB) and other initiatives to satisfy different consumers with diversified solutions. needs. Among them, in the Chinese market, it plans to renew 73% of the Nissan brand product lineup by fiscal year 2026, and launch 8 new energy vehicles, including 5 Nissan brand models.
With the evolution of the market and consumer demand for cars, the Chinese market has become the global leader in the development of intelligence and electric drive. In order to better meet the needs of Chinese consumers for future travel, Nissan has taken advantage of local resources to launch 5 new energy concept models based on the needs of Chinese users and equipped with pure electric and plug-in hybrid technologies. They are:
Nissan Epoch concept car: designed for young users in urban and suburban use scenarios, helping them enhance their lifestyles with the latest technology and design. This concept car can provide a more convenient and comfortable life experience through a virtual personal assistant. Virtual assistants can provide a more emotional communication experience and have IoT capabilities expanded by artificial intelligence.
Nissan Epoch concept car
Nissan Epic concept car: suitable for urban couples who like to go out for weekend adventures. This is a pure electric SUV with autonomous driving capabilities on both city roads and highways. In addition, on-board power can also be used to power equipment, campsites or parties, etc. Its on-board technology can support and create a relaxing atmosphere.
Nissan Epic concept car
Nissan Era concept car: suitable for young business people who regard cars as their "second home". This plug-in hybrid SUV will fully support lifestyles in urban scenarios. Equipped with front and rear entertainment systems and zero-gravity seats, the advanced e-4ORCE Snow Fox electric four-wheel drive technology and active air suspension will provide drivers with a comfortable driving experience.
Nissan Era concept car
Nissan Evo concept car: can meet the entertainment needs of the whole family. With its advanced driving assistance and safety features, this plug-in hybrid vehicle is ideal for family outings, shopping and other usage scenarios, creating wonderful experiences and memories with your family.
Nissan Evo concept car
In addition, the fifth new energy concept car was unveiled at this auto show in a highly "suspenseful" way, which will leave more imagination for Chinese consumers.
In addition to the above five new energy concept cars, Nissan Hyper Force pure electric concept car and Nissan Hyper Punk pure electric concept car also made their debut in China at this auto show. Nissan's Hyper Force pure electric concept car is designed to provide the ultimate in driving pleasure, with environmental protection and daily comfort. It is designed for people who desire to race.Tailor-made for racing enthusiasts and gamers who want to experience the thrill of adrenaline on the road while also paying attention to environmental protection, it demonstrates Nissan's infinite vision for the next generation of ultra-high-performance pure electric models. Nissan Hyper Punk pure electric concept car was displayed digitally (equipped with artificial intelligence and headrest biosensors). Nissan's Hyper Punk pure electric concept car can detect the driver's emotions and automatically select appropriate music and lighting to enhance the driver's energy and creativity.
At the same time, the Nissan Formula E Gen3 racing car, which is competing in the ABB FIA Formula E Championship on behalf of the Nissan Formula E team, also appeared on the same stage, confirming Nissan's technical strength in the field of pure electric vehicles and bringing the development of pure electric vehicles to the forefront. Bring the passion of driving to more car fans and users.
Embrace innovative technologies such as AI and artificial intelligence, and inject smart technology into products and services
In the Chinese market, Nissan is actively expanding partnerships and applying smart technologies such as AI to inject products and services. By cooperating with leading companies in the field of intelligence in China, we will bring exciting intelligent systems and artificial intelligence-based travel services to users in China and around the world.
While consolidating the "Technology Nissan" brand label, it will also actively carry out exploration and innovation in the field of cutting-edge intelligent technology. Nissan will take this as a starting point to establish partnerships with local Chinese companies in many fields, actively build a broader ecological cooperation system, and jointly promote the development of intelligence and electric drive to meet the growing travel needs of Chinese consumers. need.
AI artificial intelligence technology will empower a leap in cockpit experience, such as: AI artificial intelligence question and answer, AI artificial intelligence map, AI car consultant and other functions, which can create an exclusive intelligent service experience for drivers and passengers, and through The anthropomorphic interaction method and in-depth understanding ability complete various tasks and operations, making every trip a pleasant experience.
Create a win-win situation with Chinese partners and fulfill the commitment of "in China, for China"
China is one of Nissan's core markets. Over the past 50 years, Nissan has witnessed and been deeply involved in the development process of China's automobile industry. By introducing advanced technologies and innovative mobility solutions, Nissan has brought Nissan's passion and innovation to the Chinese market.
As one of the first global car companies to enter China, Nissan continues to invest in the Chinese market, making deep efforts to build a localized ecosystem. For more than two decades, through its solid cooperative relationship with Dongfeng Motor Group, Nissan has kept its value commitments of quality, performance, technical capabilities and user services, always paying attention to the needs of Chinese customers, and has successively developed products covering design, R&D, supply chain , local talent training and other fields.
In November 2023, Dongfeng Motor Co., Ltd., a joint venture of Nissan Motor Co., Ltd. in China, released a new strategy "DNA+" to "Chinese standards, Chinese speed", Chinese Assets", constantly promoting "in China, for China", further extending the win-win value created by the Chinese market to the world, and announced plans to start exporting complete vehicles from 2025, and will achieve 100,000 vehicles in the first phase Export target.
Focusing on people in the new era, "Enjoy by NI" Nissan brand launches new journey
China's automobile industry is setting off an unprecedented wave of change. Consumers in the new era are rapidly embracing new ways of life and mobility brought about by intelligent and electric-driven technological innovations. The new brand proposition released by Nissan at this auto show - "Excitement by NI" - is a localized interpretation of Nissan's brand promise of "Innovation for Excitement". Nissan aims to become a leader in enjoying life through brand renewal and satisfy every "NI"'s personalized travel experience. "Enjoyment" is not only the driving experience brought by products and technologies, but also a new lifestyle defined by users. And "NI" not only means Nissan Innovation, but also focuses on "you", every consumer. This new brand proposition not only represents Nissan’s innovative spirit and pursuit of a better life, but also represents Nissan’s commitment to the diverse needs of every consumer.
Faced with fierce market competition, Nissan will adhere to its corporate purpose of "promoting innovation and enriching people's lives" and abide by its commitment to "in China, for China". Inspired by its new brand proposition, Nissan will focus on the Chinese market and Integrate and create together with global resources. Focusing on all touch points such as technology, products, and services, we will accelerate the transformation to intelligence and electric drive, and work with Chinese partners to provide consumers with an enjoyable future mobility experience that meets user needs.
Editor: Zeng Huijun