At the 2023 Tokyo Motor Show that opened today, Sony Honda Mobility, a joint venture formed by Sony and Honda, unveiled the prototype of the smart connected car brand AFEELA. It is reported that the production version of the new car is scheduled to be available for pre-order in the first half of 2025, and will be launched in the United States in the spring of 2026. Deliveries in the Japanese market will also begin in the second half of 2026.
In the cooperation between Sony and Honda, Honda will be mainly responsible for vehicle driving performance, manufacturing technology, after-sales service management, etc., while Sony will be responsible for developing entertainment, network and other mobile service functions. Does the cross-border alliance between electronic technology companies and automobile manufacturers indicate the future development trend of the automobile industry? At the same time, Sony is expected to introduce "PS5 entertainment" elements in the car.
The AFEELA prototype adopts the mainstream appearance and interior design of current new energy vehicles. It is simple, smooth and full of technology. You can see from the picture that its logo can illuminate, and the headlights and rear taillights also use through-type style. The size of the new car is 4895mmX1900mmX1460mm, with a wheelbase of 3000mm. It is a standard B+-class mainstream sedan. It has popular elements such as a large fastback on the side. It is believed that it will have a lower drag coefficient.
In terms of interior design style, the new car adopts a multi-screen layout that spans the entire central control, and is also equipped with hidden air-conditioning outlets. In addition, the new car is also equipped with a special-shaped wire-controlled steering wheel and electronic exterior mirrors. The car-machine system has been blessed by "Sony Dafa" and is worth looking forward to.
Qualcomm will provide mobile platforms such as Snapdragon Digital Chassis, and Epic Games will provide technologies such as Unreal Engine 5, and developed a "game engine for driving." Sony Honda Mobile CEO Mizuno Yasuhide said at CES, will work closely with Qualcomm to develop new electric vehicles.
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Editor: Qin Qingbao