Bitauto's original "120,000 yuan for B-class large space, 130,000 yuan for the longest battery life in its class, and 150,000 lidar high-end smart driving". Aian, who has been catching up recently, has once again cornered competing products. This time The protagonist is the Aian RT, which is priced from 119,800.
Following the second-generation AION V Tyrannosaurus that was launched earlier, Aion RT will also focus on "high-end smart driving." Others require at least 200,000 yuan for a high-end smart car, but Aian ruthlessly "rolled" the bottom line of the price to around 150,000 yuan.
Facts have proved that after focusing on high-end smart driving, Aian has torn off the stereotype of "online ride-hailing" and found a second way to become a hit. Since the pre-sale of Aian RT, it has received orders for more than 30,000 units. It is said that due to the rapid increase in bookings on the night of launch, Aian's order system was once paralyzed.
What kind of magic does Aian RT have? In addition to smart driving, does it have any other shining points?
Aian wants to popularize high-end smart driving
Throughout the entire Aian RT press conference, "high-end smart driving" became a well-deserved high-frequency word. Although "high-end smart driving" is nothing new, I believe that most consumers have not truly experienced or used it in depth.
After all, mainstream high-end smart driving products with lidar (especially those equipped with urban NDA functions) are often priced at more than 200,000 to 250,000, prohibiting many young consumers with limited budgets.
The Aion RT and the second-generation AION V Tyrannosaurus are intended to break this inherent situation and explore high-end smart driving technology through technology equality, so that more young people can have high-tech in their first car. , Highly intelligent experience.
Take Aian RT as an example. The 520km lidar version with a guide price of 155,800 comes with many valuable functions such as high-speed assisted driving and urban assisted driving.
It is equipped with 27 smart driving hardware including lidar, as well as NVIDIA Orin-X high computing power chip, fourth-generation sensing end-to-end deep learning large model, and uses the leading smart driving configuration in its class to allow Users can obtain a safer and more convenient high-end smart driving experience with a lower threshold.
After the launch of Aian RT, Aian executives revealed in an interview with the media: Among all current orders for Aian RT, the proportion of high-end smart driving versions is as high as about 40%. Next, Aian is expected to iterate the new algorithm in November, when new scene experiences will be presented on social media, allowing users to witness Aian's rapid progress in intelligent driving.
All of the above is just a starting point for Aian’s intelligence. Gu Huinan, general manager of Aian, said that Aian will strive to make Aian’s cars fully equipped with high-end smart driving as standard within three or two years (in addition to positioning and pricing) (except lower models). Obviously, Aian wants to popularize the new era of high-end intelligent driving.
Above picture: Gu Huinan, General Manager of GAC Aian New Energy Vehicle Co., Ltd.
Aian RT: King of 100,000+ new volumes
In fact, in addition to holding high the banner of "high-end smart driving", Aian RT also called out "big-eyed little Pammel". Whether it looks like the Panamera is a matter of opinion, but it is undeniable that the Aian RT looks really good, and under the homogeneous aesthetics, it looks more fresh and refined.
The whole vehicle is very round and smooth, with almost no obvious fold lines, especially the 3.48-meter-long roof Y0 line, which has become a magic touch that takes into account the shape, wind resistance, and space, giving the Aian RT an ultra-low wind resistance of 0.208Cd. It also ensures a large rear space.
When it comes to rear space, we have to mention the interior design. Comfort is the first priority in the interior design of the Aian RT. Its length, width and height are 4865mm/1875mm/1520mm respectively, and its wheelbase reaches 2775mm. Its size is close to the standard of a B-class car. Sitting in the car is not depressing at all. It can be said that it is comfortable. AnRT has passed down its large space advantage.
Aian RT is also equipped with soft-packed seats that are comparable to B-class cars, turning it into a "professional sofa"; and its front passenger seat can be turned into a "chaise chair" when it is folded flat, and the front row can be transformed into a "chaise" in seconds after it is completely folded down. King bed room; for female users, Aian RT has also designed a double-section skylight equipped with sunshade, which makes the physical sun protection effect better...
A simple summary is that Aian RT seems to have mastered the secret of the current hit: leapfrog size, enough configurations, low enough price...
As to why Aian RT is so involved, Xiao Yong, deputy general manager of Aian, said bluntly in an interview that fuel vehicles still occupy a large market share, but A-class and A+ and A- levels are penetrating rapidly. If you want to To become a "king" in a highly competitive market, one must "get enough".
Above picture: Xiao Yong, deputy general manager of GAC Aion New Energy Vehicle Co., Ltd.
He added: The A-class market is particularly huge. He believes that at least two to three star models or king models can be born - hot models with monthly sales of more than 10,000 units. Judging from this standard, the order volume has exceeded 30,000, and the backend of orders has been crowded out. Aian RT has already begun to show its popularity.
Back on the upward track
With the second-generation AION V Tyrannosaurus and Aion RT, two blockbuster new cars, Aion is strongly returning to the upward channel, and will usher in its full acceleration moment later.
Xiao Yong, deputy general manager of Aian, joked: "Aian's current deck of cards contains a king, a small king and four 2s. If we must evaluate it today, weAt most, there are big and small kings (T-Rex and Aion RT), and then there will be a series of competitive hot-selling products such as 4 2s, 4 Aes, and 4 Ks. ”
This includes a new A-class product released at the 2024 Guangzhou Auto Show, which will open on November 15. It is slightly smaller than the Aion RT, but larger than the pure electric sedan on the market.
Not only will the products become more and more abundant, Aian will also bring some products with different powertrains, such as the range-extended vehicles (including Haopin) launched next year. When talking about range-extended vehicles, Gu Huinan showed unusual confidence and said: "We are old masters in making range-extended vehicles, so it is not unfamiliar to me at all."
As early as the early days of the domestic new energy revolution, GAC began to enter the field of extended range: In 2014, GAC Trumpchi released the first extended-range mass-produced vehicle-GA5 REV. The technology behind it is the original GMP electromechanical coupling system, which was It consists of a permanent magnet synchronous motor, 1.0L engine and 31kW generator.
This makes people look forward to what new products GAC, as the "master" of range extension, can bring to the new era of range extension. Just wait and see next year.
Write at the end
High-end smart driving, price, configuration... The path Aian needs to take is becoming increasingly clear. As the subsequent trump cards are played out one by one, I believe it will usher in a new situation. (Full text ends)