It is not difficult to find out how difficult it is for a car brand to move forward "in addition to having good products" In addition to strength, brand tone and reputation will have a great impact on it. However, on the other side of the ocean, there is a newly born luxury brand that has achieved good results in five years. Yes, it is Genesis. This year, this luxury car manufacturer from South Korea entered the Chinese market and brought many outstanding products, such as the Genesis G70 we are introducing today. If you want to choose a model with enough personality and a higher rate of return at this level, it will be a very good choice, and many consumers who are holding money to buy also want to invest in the Genesis brand and Genesis. Seth G70 to do some understanding! Therefore, today we might as well visit Shanghai Genesis House to see what this luxury brand from South Korea is like.
Genesis adopts a direct operation model in China. Currently, two Genesis stores are located in Shanghai and Chengdu respectively. At the same time, Genesis Home will be fully rolled out in other cities this year. Today, the author is visiting Genesis House located in Hong Kong Plaza, Huaihai Middle Road, Shanghai.
Objectively speaking, when I first saw Genesis House, I was impressed by it. A very deep impression, an unexpected depth. I thought it would be a traditional luxury car brand direct store, but the rough concrete bare walls are in sharp contrast with the exquisite craftsmanship of Genesis models, and the visual impact is extremely strong. As a directly-operated store of a car brand, this design style is unique.
When it comes to establishing deep connections with users, In addition to the integration of"wear" and "travel", Genesis House also exports highly distinctive products to domestic consumers in terms of "eating" of Korean culture. Let's look down.
According to the staff, the culinary manager of Genesis RestaurantChef Tom Ryu is also the manager and chef of Shanghai's top Korean restaurant JE JU Lzakaya. His style is to retain the power of the original flavor of the ingredients while incorporating more local influences into Korean cuisine. culture. Friends who like it may wish to taste it.
GenesisThe difference in appearance between the G70 Edition1 limited edition and the flagship edition is that the former has an additional sports appearance package. In terms of selling price, the guide price of the Genesis G70 Edition 1 limited edition is 355,000 yuan, while the four-wheel drive flagship version is 336,800 yuan. According to the communication between the author and the staff, there is currently no cash discount for the Genesis G70. However, in terms of financial loans, new cars can enjoy a minimum down payment of 30%. At the same time, 12-term loans at 2.66% and 24-term loans at 6.23% are also launched. and an ultra-low interest rate of 10.96% for 36 periods.
According to the staff, after installing the Genesis digital key application on your phone, as long as your phone supports NFC function, it can be transformed into a digital key, and the vehicle can be unlocked by touching the door handle with the mobile phone. At the same time, through the APP, users can unlock/close the vehicle, start/stop the engine, open/close the trunk, etc. within a range of 10m. Operation is very convenient.
Different from “34C”, the power part of Genesis G70 is not divided into high and low power, and there is no main engine. Instead of pushing a 1.5T engine, the entire series uses a 2.0T high-power engine with a maximum power of 245Ps, and the transmission system is matched with an 8AT. Although there is currently no specific 100-kilometer acceleration performance of this powertrain, from a hardware perspective Look, the sincerity of the Genesis G70 is undoubtedly on display.
EgenesethTake the G70 as an example. Each Genesis G70 owner can enjoy 5 years or 100,000 kilometers's vehicle warranty (whichever comes first); at the same time, if the owner's normal maintenance and repair exceeds24 hours, the user can enjoy free scooter service,dispels users' concerns and is highly user-friendly.
However, in the author’s opinion, one of the “king bomb” services launched by Genesis is free maintenance! That’s right, during the vehicle warranty period, car owners can enjoy worry-free free maintenance of key parts, including: engine oil and oil filter, air filter, cabin filter, fuel filter, wipers, spark plugs, Brake fluid and activated carbon canister filter, etc. Of course, many car owners complain about the high labor costs of 4S stores, but the free maintenance launched by Genesis includes both accessories and labor costs, which can be said to help car owners save a lot of money.
Editor’s comment: GenesisThe guide price of the G70 ranges from 249,800 to 355,000 yuan. From the perspective of product strength, the advantages of the Genesis G70 focus on more personalized design, better materials, configuration and safety; secondly, as a A luxury brand with great word-of-mouth effect and recognition Importantly, Genesis has achieved impressive results in the North American market, with impeccable quality control and luxury genes. Although there is currently no cash discount for the Genesis G70, its pricing itself is extremely sincere. , the starting price of 249,800 yuan is already a great advantage when compared with similar models. Therefore, based on the above points, the author has reason to believe that the Genesis G70 will become a dark horse model in this level.