Bitauto Original At present, the trend of new energy in China is getting more and more intense. In the past 3 months, the penetration rate of new energy vehicles was as high as 34.2%. Joint venture brands that gradually have to With full firepower, enter the game.
Volkswagen’s ID series was the first to launch, and then Toyota and Honda released the BZ series and the e:N brand respectively. The established car companies Our firm determination to electrify no longer needs any words to prove. Among them, Honda, as a technology madman in the internal combustion engine era, has undoubtedly attracted a lot of attention.
e:N brand opens the door to a new era
As the time goes back to 2021, Honda China officially released its latest electrification strategy, announcing that it will no longer launch new fuel vehicles in China after 2030. All new models launched are electrified models such as pure electric vehicles and hybrid vehicles.
At that time, Honda shouted "Hey world, this is EV" and the Slogan was still in my ears, as if announcing to the world that Honda's electrification was coming. Dongfeng Honda's e:NS1 and GAC Honda's e:NP1, which are the first mass-produced models in the electrification strategy, took the lead in debuting, refreshing consumers' understanding of Honda in the new era. .
Like in the past, Honda places its soul on "driving control" and insists that it will never make an electric car without fun. Honda is trying to re-encounter the glory of the new era in the way it does best.
With the e:N brand as its basic base and e:NS1 and e:NP1 as its starting point, Honda has demonstrated its electrification strategy in China local expression of the market. The time has come for this year’s Shanghai Auto Show, and Honda has brought its second model e:N, GAC Honda's e:NP2 Prototype and Dongfeng Honda's e:NS2 Prototype will be mass-produced in 2024.
e:NP2 Prototype
e:NS2 Prototype
The newly upgraded third batch of new cars
If the first and second models are Honda's first step in "holding " the new energy market, they are responsible for opening the door to electrification. Then, the next third model will be Honda's weapon to launch a strong offensive.
At this auto show, Honda Chairman and Representative Executive Vice President Shinji Aoyama announced: After 2027 Honda will no longer launch new pure fuel models. All models launched in China All are hybrid models and pure electric vehicles; by 2035, China Honda will achieve 100% of pure electric vehicle sales.
In other words, Honda will implement the ban on combustion (traditional fuel vehicles) directly 3 years ahead of schedule, accelerating electrification just like Type-R stepping on the floor oil, < span>"Short steps"change into "Striding running", "Take off at full speed".
The most anticipated one is the third product——"e:N SUV Preface". "Preface" means "prelude". The new car will be built based on the new pure electric architecture e:N Architecture W and will lead the e:N SUV to unveil Honda's new The beginning of an era. This will also be the key to Honda's electric "take-off".
Katsuya Inoue, director of the Electric Business Development Headquarters of Honda Giken Industrial Co., Ltd., said, "The development of electrification in China is the fastest in the world. In order to meet the needs of customers, Honda needs to quickly and vigorously launch fresh products." Therefore, it is believed that the model "e:N SUV sequence " developed for China will become an electric car that can bring a sense of "freshness" exclusive to Honda to Chinese consumers. car model.
Honda e:N third edition "e:N SUV Preface"
e:N Architecture W includes two versions: AWD and RWD, which will be installed on medium and large models, of which AWD is equipped with two sets of high-power drive motors at the front and rear, and RWD is equipped with a high-power rear drive motor.
As a pure electric exclusive architecture, e:N Architecture W means that it has a more reasonable battery layout, a larger shaft ratio, and higher space utilization, and can convert a pure electric The car's comprehensive performance and driving experience will be brought into full play, and it will become Honda's answer to the mid-to-high-end pure electric market.
Youth, sportiness, and driving pleasure were once Honda’s inseparable brand values. In the era of new energy and intelligence, Honda has superimposed electric drive and electronic control, sports genes, intelligent network connection, etc. buff, so that the brand value is constantly upgrading.
Perhaps, the e:N SUV sequence and the fourth model e:N GT Concept will become the leader of Honda's new era and new values.
The pure electric platform is officially launched-This is Honda’s offensive and defensive approach
From the first and second models to the third and fourth models based on the new architecture, Honda's electrification strategy is beginning.
Compared with the radicalness of Chinese brands, Honda will obviously be slightly conservative. However, as a huge old car company, it is destined to "turn around". How to find the time zone and rhythm that suits you based on your own development status? is the key.
Today, the penetration rate of China's new energy market is as high as 34.2%, and the global market " is carbon neutral". This is the general trend for Honda. Waiting for the right time for established car companies to make a precise entry.
It is true that Honda has strong system advantages, technological accumulation, and capital accumulation, and its strength cannot be underestimated. At present, Honda's new experience space is decorating every city, new pure electric factories are rising from the ground, and new technologies such as e:N architecture W architecture, e:N OSFull-stack intelligent control ecosystem, solid-state batteries, etc. are gradually erecting high walls...
Honda's past enthusiasm for internal combustion engines is now becoming history, but it will also become the original accumulation of its shift to electrification. For Honda, the past is a prologue and the future can be looked forward to. Only by being more diligent can we live up to expectations.