On December 15, 2021, Niu Innovation Energy Technology Co., Ltd. founded by Li Yinan launched the English brand "NIUTRON" and the Chinese brand "Ziyoujia", and announced that the first product Ziyoujia NV will be launched in the first half of 2022 It was put on the market and accepted for pre-order, and delivery started in September of the same year.
In the interview after the press conference, Li Yinan said: "Why didn't I make a car before? Now I want to make a car. Because cars are an industry with a high capital threshold. In 2014, I judged that I would not be able to raise US$3 billion to do this. Now I feel that there is a high probability that I will be able to raise this amount of money to do this."
Ziyoujia Automobile has completed a total of US$500 million in Series A financing. Investment institutions include IDG Capital, COATUE and Meihua Venture Capital, where Li Yinan was previously a partner.
After the press conference, Meihua Venture Capital officials almost synchronized the press release of Ziyoujia. Its founding partner Wu Shichun said: "Niuchang Automobile is the second new company invested by Meihua Ventures. Energy vehicle companies, from investing in Li Auto in 2016 to investing in Niuchang Auto in 2020, we have seen that China The field of new energy vehicles is advancing rapidly, the industry is becoming more and more mature, and the market acceptance is getting higher and higher. I am very happy to participate in the first two rounds of investment in Niu Chuang Automobile. I look forward to Niu Chuang Automobile playing an increasingly important role in China's new energy vehicle field. , The Three Lis of Car Building: Li Bin, Li Xiang, and Li Yinan have become a beautiful landscape of China’s car manufacturing.”